By Carlota Pérez and Joana Roig
Why do we see teenage fashion as something so serious? Is there any reason? Are photos touched up very often? All these questions came to mind when we saw Diesel’s new advertising campaign.
The slogan for this new and enjoyable fashion campaign is "be stupid". When we saw this advertisement we thought this was a good and amazing idea! Finally there is a campaign without plastic and thin models, and this is good because readers will no longer have any complex about spontaneous photos. The adverts want to send a message to us: life is for living and we have to be spontaneous.
This Diesel campaign was made for last spring-summer and it was directed by Bruno Collins. Our favorite photo is this one. We like it a lot because it is very artistic, creative and different from other advertising campaigns by this big fashion company. This picture is very cheerful and positive.
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